The totals are in for the 2019 Kindness Wins campaign put on by the Lloydminster & District Co-op; more than $3,700 was raised through the sale of Kindness Wins merchandise.
The money raised will be donated to the Co-op’s chosen charity. This year, Beyond Borders Circle of Change will be receiving the money. Marketing and Communications Manager for the Lloydminster Co-op, Kristine Knourek, says they were chosen for the work they do with youth to prevent bullying through both the public school division and Catholic school division.
“So, part of the proceeds goes toward funding training teenagers and youth in the schools, as well as for training teachers. They call it the ‘train the trainer’ program. Essentially, as teenagers grow up and move away and graduate, there’s always a crop of teachers there to educate the next generation about the importance of anti-bullying, and how to prevent it at home,” says Knourek.
The Lloydminster Co-op didn’t set a goal for the campaign and never has. Knourek says they believe that any dollar raised to promote anti-bullying and anti-bullying training is a great thing. She says the Co-op believes that bullying will end when kindness prevails and thinks it’s amazing to see the community come together to support kindness.
“I think it’s amazing for everyone in the community, whether you’re young or old. It doesn’t matter what industry you’re in; kindness matters, kindness is free and it’s something that impacts everyone in such a positive way.”