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Local author building confidence with second book release

Local author Michele Charles Gustafson is spreading a life-long message of self-confidence to the world with her latest release.

Her new book, Show Up Confident, details her life experiences and how she was able to take them to help build a sense of confidence. Show Up Confident aims to teach people how to build their own resilience and bounce back from whatever challenges they may face in the future.

“It’s a skill. It’s something that you hone over time. What I really wanted to bring into the book were the lessons I learned over time in my own growing up, mental health struggles, the healing after that and give people hope that you can find a new sense of self through anything.”

She says the book offers a legacy message that’s threaded throughout her career, whether it was when she was a marketing consultant or President of the Lloydminster Chamber of Commerce.

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The book also goes over how a person presents themselves with their clothing plays a factor in building and staying confident. Gustafson says people can attach their aspirations and motivations to their clothes which helps push them forward to where the want to be in their career and as a person.

“It’s not just about a shirt. It’s about what that shirt means and how you can use it to do your best work in your life.”

The image consultant and life coach says it’s not only her own experiences that are reflected in the book, but also the experiences of those she’s worked with over the years. Gustafson is also the creator of Hue and Style, a mentorship platform that helps women professionals build their self-belief and personal brand. She says while she does primarily work with women, she’s heard from her male readers that the lessons apply to men as well.

“Confidence is something that we all need in order to create our best outcome. Some of my men readers told me that this is a universal message and it doesn’t just have to do with what women are going through.”

This is her second book. Gustafson’s other work is a children’s book called Angel in your Heart which has similar teachings to Show Up Confident, but in a more basic approach. Show Up Confident is available for purchase online.

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