The City is inviting more applications for naming rights on its facilities as it approves an agreement with Driven Energy Ltd. for the naming rights on the Legion Ball Park.
The diamond on the City’s east side will now be known as “Driven Energy Legion Ball Park”.
The matter was passed at Monday’s Council meeting and will add $12,500 per year for five years to the Recreation & Culture Reserve.
Mayor Gerald Aalbers welcomed this development as he opened the door for more sponsorship opportunities.
“Please reach out to the City. Reach out to our Recreation and Cultural team. You can reach out to City Hall here, they will direct your call. We welcome any other interested people.”
The Royal Canadian Legion Lloydminster Branch Number 39, in a letter to the City indicated their support for the sponsorship agreement. The origins of the park date back to returned veterans who spearheaded the project with community support as a lasting tribute to those who served in World Wars I and II.
Aalbers looked at other aspects of City facilities where sponsors could get involved in naming rights partnerships.
“We’ve got some other things that we have talked about; the bench program. Maybe you have thought about dedicating a bench to a long-term employee or someone that has made a significant contribution to the community in business and is no longer with us, and you want to leave a memorial. There are those opportunities.”
Aalbers added the City is very creative to help people get involved in sponsoring different events and locations.