The Lloydminster & District Co-operative is rolling out a fresh strategy on this year’s pink shirt day, promoting Kindness Wins in the face of bullying.
On Wednesday, February 23rd residents will be encouraged to wear pink to support the cause, which for the second year sees artwork designs from local artist Brandi Hofer.
The Lloydminster Co-op is donating the proceeds from this year’s Kindness Wins merchandise to Beyond Borders Circle of Change, a local community partnership comprising Lloydminster Public and Catholic School Divisions, Alberta Health Services, Saskatchewan Health Authority, Lloydminster Community Youth Centre, and Lloydminster Sexual Assault Services.
Secretary for Beyond Borders Circle of Change Riley Gilroyed shares that the non-profit amalgamation is working to foster community spirit around shared values.
“Our role ultimately is to come together and try to create those changes centred on respect, pride, safety, feeling cared for, and initiatives like Kindness Wins and other initiatives that we have within our coalition, they are able to help us do that.”
Gilroyed indicates that this support is absolutely essential coming from the Lloyd Co-op.
“Within our society it’s been very difficult in terms of mental health and in terms of lack of community due to isolation, and due to other barriers caused by COVID. I really feel like Co-op’s dedication and contributions; they’re part of the reason why we are able to do these things and able to bring people closer together. Basically to try to better the community in this sense. And we couldn’t do it without them.”
Director of Marketing and Community Relations with the Lloydminster Co-operative Kristine Knourek noted that their association with Beyond Borders Circle of Change is part of their community efforts to nurture “kindness, respect, and inclusion.”
The Lloydminster Co-operative promotion will also support two sets of a two-day Trauma Counselling Strategy for Healing and Resilience course. Officials say that given the challenges being experienced as a result of the pandemic, these educational supports will allow some 100 attendees to benefit from healing and resilience training. Participants will include the school divisions, healthcare, non-profit, and the human services sectors.
Sales of hoodies and t-shirts at the various Lloyd Co-op locations will be supported by fundraisers from two local businesses.
The Timber Café in Home Hardware Building Centre will promote a Kindness Wins menu between February 21st to 26th with a portion of proceeds being donated to the cause.
As well, from Friday, February 4th Spiro’s Restaurant will be offering a heart-shaped pizza in five flavours, with $5 donated from each heart-shaped pizza to go to the non-profit. That promotion will run until February 27th.