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City says wanted out of the box way to draw attention to funding needs

Many Lloydminster residents got a laugh last week when the City released a parody video addressed to the Prime Minister.

The video, entitled “Trudeau, It’s Me” is a play on Adele’s song Hello, to which City Administration behind the video changed the lyrics, to discuss grant funding needed for local infrastructure projects.

“If Trudeau could grant us one wish, it would really, actually come down to Lloydminster. We are a big player in the heavy oil region and I think that there’s certainly opportunity to invest in Lloydminster,” says Kirk Morrison, Deputy CAO at the City, who sang and starred in the video.

The City hopes to get the attention of the Prime Minister. The video makes a plea for grant funding needed for 3 infrastructure projects in Lloydminster. The City has submitted grant applications for the Amphitheatre, in the amount of $752,500 to the Canada 150 Grant; the Highway 17 corridor expansion, in the amount of $29,000,000 to the Building Canada Fund; and of course, for the mechanical wastewater treatment facility, in the amount of $70,000,000, also to the Building Canada Fund.

Morrison says the cost per view for the video has definitely made it worthwhile, and he commends the communications team for hammering it out on such a short timeline.

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“We spent $393 dollars putting together this video and I think the cost per view right now is pretty low, so I think that worked out pretty well,” says Morrison. “We produced it over about 3 or 4 hours of filming and we took Wednesday morning last week to produce the film, and it came together very quickly.”

The City encourages citizens to ‘like’ and share the video on YouTube and Facebook, or tweet it to the Prime Minister’s Twitter account.

“It would be pretty cool if it reached the Prime Minister’s Office and if nothing else, hopefully, we’ve drawn some attention to our funding needs, and can have some productive conversations.”

You can watch the video at the following link:

http://www.mylloydminsternow.com/5943/5943/
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