Your visit to the movie theatre will now include a Highway Hotline trailer from Saskatchewan Highways.
The ministry has rolled out two promos to remind road users about keeping a safe distance from snowplows and to plan the journey by checking road conditions on the Saskatchewan Highways Hotline app.
While the new 30-second Highway Hotline ad will be played in movie theatres and can be viewed online, the snowplow public safety message is being streamed online along with other platforms, says the ministry.