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Highway Hotline. [Photo: Saskatchewan Highways, supplied]
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Highway Hotline makes the list of trailers at the cinema

Gerry Lampow
By Gerry Lampow

Your visit to the movie theatre will now include a Highway Hotline trailer from Saskatchewan Highways.

The ministry has rolled out two promos to remind road users about keeping a safe distance from snowplows and to plan the journey by checking road conditions on the Saskatchewan Highways Hotline app.

While the new 30-second Highway Hotline ad will be played in movie theatres and can be viewed online, the snowplow public safety message is being streamed online along with other platforms, says the ministry.

Gerry Lampow
Gerry Lampow
Gerry has lived in Lloydminster since winter 2010. That detail is important as coming from the Caribbean he did not see green grass until May. Now an Alberta/Western Canada resident, you would be hard-pressed to find a stronger proponent of Lloydminster than the news guy that appreciates a healthy dose of rock music and dress code leather. His mantra is focus on one thing and do it well.

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