The unstable nature of oil and agriculture prices is a concern for city council candidate Dean Segberg and he says economic diversification should be a focus for the city.
He mentions innovation and manufacturing as two particular industries that would greatly benefit the community.
“The salesman in me, I want to be out there selling Lloydminster to these different companies. Why don’t you have a plant in Lloydminster? Here’s the benefits we can offer you. We are two hours from Edmonton, two and a half from Saskatoon, look at the size of the farms out here. I think that’s something we could promote.”
Segberg is the sales manager for MTM Energy Services and acts as the Executive Chair and Referee-in-Chief for Lloydminster Minor Hockey Association. He says he’s had some experience working on bi-provincial issues with his time at the association.
He says previous city council has done a fantastic job and he hopes to be a unique voice that continues to build on their work. If elected, he wants to make sure tax payers money is going towards what is needed and not wants as he believes the city is coming to pivotal point in the next 10 years.
“I’m a very visual guy and I have a plan of what I see the city looking like for the next generation and I think we need to lay the groundwork today. We’re coming up on a very important 10 years and I think we need to have that grandiose vision of what the city can look like and will look like if we’re all rowing in the same direction.”
He points towards whether it is a necessity to expand the city’s borders and stretching services to the new areas as an example of financial accountability.
Another matter Segberg wants to address is promoting and creating work opportunities for residents with disabilities. It is a matter close to him as he previously started the now disbanded Lloydminster Autism Awareness organization.
“It’s a part of society that is often overlooked during economic difficulties. One of the first things the Alberta government wanted to do was cut AISH (Assured Income for the Severely Handicapped). That got sidetracked, but those are the easy ones for people to cut and that does a disservice to the community as a whole.”
He says he will work with local associations and organizations and help promote them through while on city council.
Segberg encourages residents to reach out to him either in person, Zoom chat or through Facebook and reminds residents to get out and vote this fall.
“I was taught ‘if you don’t vote, you shouldn’t complain.’ It’s your right to vote, your privilege to vote and I implore everybody to talk to your kids or as 16-19 year old, talk to your parents and ask them if they vote. Get out and vote.”
Segberg joins incumbent Aaron Buckingham, Darrell Dunn, Rhiannon Greening, Cheryl Ross and Lorelee Marin in the race for city council. Nominations close on October 7th and the Lloydminster municipal election will be held on November 9th.