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Delivering the key message in an emergency

As emergency management planners in the Border City are getting ready for two sessions dealing with disaster preparedness, planners see public messaging as one of the hot button topics.

Andrew DeGruchy, emergency management lead with the city of Lloydminster says in the wake of COVID-19, discussions are centring around “public messaging and creating public compliance around emergency management events.”

“Just how we can be the most impactful in our messaging statements to encourage self-protective behaviours. I think that will be a big one for the region this year.”

Surrounded by industry, Lloydminster organizers of the Bordering on Disaster conference say they want to “provide attendees with the knowledge, tools and resources they need to respond to emergencies effectively and to keep their communities safe.”

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The conference will have a virtual kick-off session that’s coming up on April 21, which is just a couple weeks before the national Emergency Management Preparedness Week.

“It’s definitely a period of time where lots of different municipalities and sectors are going to have emergency management and emergency preparedness on their minds. We’re hoping that the virtual kick-off session really gives us a good leeway and lead into the in-person conference that we are hosting on Sep. 13 and 14.”

The Bordering on Disaster conference is aimed at bringing together emergency managers in the industry for joint learning, networking, key messages from inspirational emergency management speakers and a vendor trade show.

Early registration and further details are available on the city’s website.

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