How to spot AI‑generated content—and why it matters

Artificial Intelligence (AI) is advancing rapidly, popping up in new tools, apps and platforms almost every day. But as AI becomes more sophisticated, it’s also creating new challenges—especially when it comes to telling what’s real online.

The RCMP is sharing what you need to know to stay safe. Investigators note cyber criminals are using AI to develop scams such as:

  • Enhanced phishing attacks
  • Untraceable content
  • Vishing, or voice phishing that mimics the voice of real people

Generative AI

Generative AI is a type of artificial intelligence that creates brand‑new content based on the data it was trained on. Unlike traditional AI, which analyzes or sorts information, generative AI can produce things like:

  • Text
  • Images
  • Audio
  • Videos
  • Computer code

Because technology has become so advanced, its creations can look and sound convincingly human. Many social media platforms and websites now offer built‑in AI features to help users generate posts, captions, or images.

Generative AI can be fun—like asking it to write a silly poem—but it also has a darker side. Cybercriminals are increasingly using it to create fake or misleading content designed to trick people.

Risks

One of the biggest concerns is how realistic AI‑generated content can appear. Fake information is easier than ever to produce and spread. AI tools can also be inconsistent or biased, and they sometimes present incorrect details as facts, which can lead individuals and businesses to unknowingly share misinformation.

Cybercriminals are especially quick to use these tools. Generative AI can help them craft convincing phishing messages, impersonate real people, or manipulate victims into giving up sensitive information. With technology becoming more accessible, the risks are growing.

Made using AI

AI‑generated content isn’t always obvious at first glance, but there are key clues to look out for.

Spotting AI‑Generated Images

  • Strange or missing details: Objects or body parts—especially hands—may look distorted, misplaced or incomplete
  • Unnatural textures: Skin, hair or fabric may appear too smooth, shiny or plastic‑like
  • Watermarks or icons: Some AI tools automatically add small logos or text onto images they generate

Spotting AI‑Generated Videos

  • Unnatural movement: People might move awkwardly or blink too little
  • Inconsistent lighting: Flickering lights, odd shadows or blurry backgrounds may be giveaways
  • Irregular audio: Voices may sound flat, robotic or unnaturally steady, with choppy pacing or strange background noise

Spotting AI‑Generated Text

  • Robotic tone: AI writing can be flat, overly factual, or emotionless—lacking personal voice
  • Outdated information: Some AI tools rely on old data, which can produce inaccurate facts
  • Repetition: AI often repeats words or phrases more than a human writer would

Stay aware. Stay safe

As AI continues to evolve, so do the potential threats. Understanding how to recognize AI‑generated content is an important step in protecting yourself and your business. Staying alert and verifying what you see online helps everyone navigate this new digital landscape safely.

The RCMP notes they want to ensure Canadians stay informed, empowered and cyber safe. More details are available online.

Related reading: Nine ways to spot AI content online

Gerry Lampow
Gerry Lampow
Gerry has lived in Lloydminster since winter 2010. That detail is important as coming from the Caribbean he did not see green grass until May. Now an Alberta/Western Canada resident, you would be hard-pressed to find a stronger proponent of Lloydminster than the news guy that appreciates a healthy dose of rock music and dress code leather. His mantra is focus on one thing and do it well.
- Advertisement -

Related Articles

- Advertisement -

Latest News

Power boost: ENMAX launches new grant program for Alberta charities and non-profits

ENMAX is accepting applications for its new Community Spark Grant, offering up to $15,000 to Alberta non-profits and charities for technology, training, infrastructure and other capacity-building projects.

Two Onion Lake men charged with fraud over $5,000

Two Onion Lake men are facing fraud charges after an RCMP investigation into alleged unlawful payments received from landholders on Onion Lake Cree Nation over a four-year period.

LRHF awards scholarships to 18 Lloydminster students pursuing health care careers

Twenty Lloydminster-area students received Lloydminster Region Health Foundation scholarships for nursing, mental health and other health-care studies, with awards totaling thousands of dollars.

Lakeland College Open House returns Oct. 16 and 17 at Lloydminster and Vermilion campuses

Future students can explore Lakeland College's Lloydminster and Vermilion campuses during Open House on Oct. 16 and 17, with tours, program information, free applications and prize giveaways.

Lloydminster City Council to hold public hearing on proposed land use bylaw changes, Oct 26

The City of Lloydminster will hold a public hearing on October 26 for proposed amendments to Land Use Bylaw 05-2025 aimed at improving clarity, consistency and reducing red tape.
- Advertisement -