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Salvation Army kettles go mobile

The Salvation Army has opened a new app for donations. The app can be downloaded on both iPhones and Androids, and allows residents to donate by scanning the QR code on the side of the kettles or donate to a kettle using an online map.

People who donate then enter their credit card, and can pick a preset or custom amount. The app will also email a tax receipt to them. Salvation Army Major Lisa O’ Doherty says it’s part of a campaign the organization is taking to make donations easier.

“I think in this modern era where people are used to shopping online and doing all kinds of things online. I think it will definitely help people who are comfortable with online features or apps.”

The new app is part of a larger online donation campaign. Earlier this month the Salvation Army launched a donation website, which also included a volunteer sign up page. The app has been running since December 8th, and O’Doherty says they are still measuring engagement as it gets running.

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“People are curious; I don’t know if anybody has actually used it. I haven’t spoken with anyone myself but it’s definitely pique some curiosity and interest.”

The Kettle’s goal is $65,000, which Kettle coordinator Jason Whiting says they are working hard to meet.

“It’s looking like we might be a little bit short this year. We’re pushing hard this week to get all the spots filled so we can actually get people out there. It is slower but for no particular reason. I think the money is still coming in.

Major O’Doherty says that the app will also be open for donations year-round, even after the Salvation Army kettles wrap up for the season.

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